An In-Depth Comparison of Remarketing and Retargeting Services

We are based on a real-time bidding process

Learn About Our Re-Targeting Strategy


Alone among retargeting companies, we listen to every phone call and read every form submission generated from your retargeting campaign – and then display them in real time through an online dashboard. You are then able to review and take action on leads while they are still fresh and we are able to optimize your campaign off validated leads instead of basic conversion data. 

Brilliant creative work goes only so far in retargeting. Without accurate lead tracking and campaign analytics, knowing which elements of the campaign are working and which are not is difficult to impossible. Our in-house team of analysts and technicians is highly trained, providing you with the accurate data necessary to retarget successfully.

How it works

Retargeting services must be carefully orchestrated. Your campaign is coordinated from start to finish by a dedicated account manager who is experienced and adept at both developing strategy and managing communication. This allows for maximum transparency, continuous improvement and continuity.

Our retargeting agency delivers successful campaigns using careful strategy, technical proficiency, precise messaging and persuasive ad design.

When working with us, expect transparent work and communication, strategic campaign management and technical expertise in every aspect of your retargeting services.

Tailor-Made Digital Marketing

Managed Spend Allocation

Your dedicated consultant will make strategic recommendations for how to allocate spend based on historic campaign performance, marketing objectives, target audience and other variables. This will ensure that advertising spend is always funneled toward channels that will yield maximum returns.

Rad Media Co’s PPC consultants can manage retargeting campaigns via AdRoll and other leading retargeting tools to assist you with:

  • Audience segmentation: A retargeting platform like AdRoll makes it easy to segment audiences according to how they interact with your site or other content on the web. For example, you can define audiences based on activities such as what pages they visit, what buttons they click, how many impressions they have been served, whether or not they’re part of an existing campaign audience in your CRM and much more.
  • Geo-targeting: The market for local services on the web is enormous. In fact, nearly half of all web searches have local intent. Geotargeting lets you create location parameters to help you retarget users based on their proximity to certain markets.
  • Reporting and attribution: Your dedicated PPC consultant tracks conversions, creates custom reports, and measures campaign performance by tracking average CPC, cost per acquisition, return on advertising spend (ROAS) and other key metrics.

We Solve Real Problems

what can we do for you?

Email Marketing

Email Marketing delivers so much more than the ordinary email signature, it transforms your everyday emails into a powerful marketing tool which could generate a new revenue stream for your business. Unlike branding tools, which simply applies an email signature, our Email Marketing solution does this and so much more.


Our SEO platform will help you build your brand online, get noticed and get found by your potential customers. Our syndication process helps you with your reputation and aids you to reach more target customers for your business. We understand National SEO, Local SEO and Maps Optimization.

Search Engine Marketing

Be where your customers are looking, when they are looking for your products or services. We take the guess work out of SEM (PPC) and make it so it does not have to be difficult to understand. We optimize your campaigns weekly to ensure we are getting you targeted traffic that you want.

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Contact Info

  • Sacramento, CA
  • (916) 342-8790